Integrated Product/Service Portfolio

Our global advertising industry focused services span media, digital, creative, public relations and all other marketing spend categories. Our experienced staff and global network provide data analytics, intelligence, measurement, transparency and contract advice to effectively measure compliance, risk and performance against key KPI’s.

Our Global Reach

We work seamlessly together as one firm, while we share our collective advertising industry insights, knowledge and experience with our global clients to improve performance.

Over the past 16 years, we have conducted over $300 billion in global marketing audits in 80+ countries -- yielding $400+ million in client value and cost savings.

We know the industry; we know the marketing landscape; we advise our clients on leading practices and measurements for optimizing their marketing investments.

Technology and Proven Tools

As an industry leader, DG2^® provides marketers with Data Analytics (DA), Business Intelligence (BI) and technology-driven dashboard and benchmark tools, including Opti-Tracker, our media performance benchmark tool that provide marketers with an effective approach for assessing media buying performance

Data Analytics (DA)

Our qualitative and quantitative Data Analytics (DA) techniques are used to uncover patterns, correlations and provide insights.

Business Intelligence (BI)

Our technology-driven processes for analyzing data provides actionable information to help our clients make informed decisions.

Proprietary Audit Software

Our proven audit tools provide data visualization and other infographics capabilities for detecting anomalies and root cause analysis.

Value

Our technology, compliance and performance reviews help marketers realize value and cost savings for reinvesting in the brand.

Industry Expertise

Our clients are Fortune 500 companies in the US and around the world. Our highly specialized teams provide deep industry perspectives and business insights to help our clients set new standards.

A SUCCESSFUL TEAM BEATS WITH

ONE HEART

Michael Lay

Chief Executive Officer

35+ Years Industry Experience

+1 310 809 0899

mlay@dg2ww.com

Evan Hoffner

Chief Operating Officer

20+ Years Industry Experience

+1 310 848 5592

ehoffner@dg2ww.com

Celeste Fiorenza

Chief Business Officer

10+ Years Industry Experience

+54 9 1130603073

cfiorenza@dg2ww.com

Mike Laraway

Chief Marketing Officer

30+ Years Industry Experience

+1 336 253 4977

mlaraway@dg2ww.com

John Ferguson

President - Head of International

35+ Years Industry Experience

+44 (0) 7970 379 011

jferguson@dg2ww.com

Eric Rucker

Managing Director – North America

35+ Years Industry Experience

+1 714 749 7465

erucker@dg2ww.com

Case Studies

Agency Billing Category

Global Media Rebates, Uncleared Media, A/R, Cash Flow

Agency Billing Situation

The marketer had put its global media account into review, and engaged DG2^® to conduct a contract compliance review in 15+ markets

DG2^® Observation

DG2^® observed the Agency had not refunded $9.6M in excess payments covering uncleared media, accounts receivable, media rebates and interest on working capital.

DG2^® Value

$9.6M